Andrew Huberman· PhD
So people who will try to-- well, I'm never going to eat you know sugar again or I'm going to try and limit sugar. And this isn't the case for everybody. But they have actually shown now in studies, people who are purposely restricting a specific nutrient, they tend to crave more of that nutrient. And if they do get exposed to it, they're more likely to have what's called a disinhibition reflex, which is basically a binge response.