Andrew Huberman· PhD
there've been these experiments done in psycho physics, I'm going to take a salad, made out of 11 components and I'm going to mix them all up in potpourri greens and other things here. And in the other one, I'm going to present it in a beautiful arrangement. And I'm going to put them behind a glass cabinet and I'm going to sell them. And I'm going to sell one for $2 and one for $8, precisely the same ingredient. Exactly the same amount of each.