Andrew Huberman· PhD
Under normal conditions, it's a combination of the taste of the thing on the mouth, plus the subconscious signaling from the gut.
The headline is broadly defensible, but the qualifications matter. Effect sizes vary by population, the strongest claims rest on shorter trials, and credible voices push back on how it's typically framed.
Under normal conditions, it's a combination of the taste of the thing on the mouth, plus the subconscious signaling from the gut.
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So now I've mentioned two of the three mechanisms by which we prefer certain foods. One is from the actual taste that we're familiar with. The taste on our tongue and in our mouth and the sensations that make us go m or h or the yum yuckme responses as I referred to them earlier. And then there's this subconscious signaling coming from the gut that's really based on the nutrient content of the foods.