Chantix advertisements should visually represent serious side effects and include data comparing psychiatric side effects to smoking cessation success rates.

“in my mind I'm thinking in the middle of this conversation if that ad were really accurate they would show I don't think they have to show somebody committing suicide but they would so they have to show some sort of visual representation of somebody who's depressed or having worsening of their psychiatric illness or you know like how can you and the data they would have to show the data how many people have a psychiatric side effect that is minor that is Major compared to how many people are helped to quit smoking”