Andrew Huberman· PhD
Placebo effects are strongly modifiable by the expectation of the quality of a given treatment for instance if you are given a placebo that has a brand name on it or a name of a drug it could even be a madeup name you don't know what the drug does does but it has trademark TM there in the corner of the name so brand name as opposed to generic Placebo the brand name Placebo has a stronger effect