Andrew Huberman· PhD
the color of a given drug can even have an effect based on our association or expectation of what different colors relate to in terms of our physiology for instance if subjects are given pills that they are told will help them fall and stay asleep and some subjects are given blue pills other subjects are given Red pills other subjects are given yellow pills the subjects that take the blue pills tend to sleep better even though all the pills regardless of color are Placebo they contain no active substance