Andrew Huberman· PhD
it doesn't mean that you are also not storing those dreams and being influenced by them there is something called implicit memory and it was long sort of held you know these versions of you go into a movie theater and for very brief milliseconds of periods of time you're shown images of Pepsi cans or Coke cans and then during the intermission you track people's purchasing of soda and sure enough they will buy more Pepsi see if they get flashed sort of so we can actually embed implicit information into people and it changes their behavior they have no recollection of the memory but it's clearly there and it's clearly influencing the behavior