AG1 uses 'pixie dusting' by listing familiar ingredients but providing them in doses lower than those shown to be effective in clinical trials.

“+ Pixie-dusting: providing a fraction of clinically effective doses”

“So, let's see who doesn't have clinically relevant doses or disclose what's in the product. AG1 comes to mind.”

“Pixie dusting that means they list an ingredient that you may be familiar with and you think it's good for you but instead of giving you the amount that was shown to work in the clinical trial they give you a much lower amount”

“Also, the probiotic dose is quite minuscule”