Enduring feared or hated cold water exposure, but not enjoyable cold water exposure, grows the anterior mid-cingulate cortex.

“most of the time when I even think about getting into the cold plunge or taking a cold shower that is very likely increasing my anterior mid singulate cortex activity because I love love love the heat I love sauna I'm very heat adapted I'm comfortable at very high temperatures in the sauna I don't hate the cold but I close to hate the cold so for me the First wall to get over the first bit of resistance that's really hard for me to get over is to walk towards the cold plunge then it's to take the lid off then it's to look at the thing then it's to get in but I force myself to do it I make sure that I do it safely and I make sure that I do it for about 1 to three minutes sometimes longer but I do it because yes deliberate cold exposure increases release of the so-called catacol amines dopamine epinephrine nor epinephrine also yes I know that those catacol amines are going to make me feel much better after I get out of the Cal plunge for many many hours that's been established but I also do deliberate cold exposure by cold shower or by Cold immersion because I hate it and because I know that by doing it I'm going to be activating my will to persevere my grit my willpower”

“I must confess it's deliberate cold exposure but it's deliberate cold exposure under particular conditions”