Adopting healthy behaviors, such as going to bed on time, can shift cultural norms and provide societal permission for others to do the same.

“If everybody went to bed on time nobody would think about it but it's the fact that there are some outliers who are like they're so loud of like it's amazing and the only way to success to you know sleep 3 hours per night they that they create this cultural illusion that that's what it takes.”