Andrew Huberman· PhD
If you reward them with something that's even greater than the experience of what they did. So let's say kids win a soccer game and they're ecstatic. They're jumping all over the place. They're super excited and you reward them with an even bigger experience, a celebration, you are actually inhibiting their ability to perform the same set of activities that led them to the win if, and I really want to underscore if you reward them every time.