Enriching water with hydrogen can make it more palatable, softer, smoother, and more enjoyable to drink, and it is more effectively absorbed and hydrating.

“and I can completely understand why enriching the amount of hydrogen in that water can make that water not only more palatable, right? Give you the sensation that it's softer or smoother or more enjoyable to drink than more acidic water would be. But also that that water is going to be far more effective in being absorbed and hydrating in the cells and tissues of your body, which turns out to be very important for an enormous range, perhaps every biological function within your brain and body.”