Unpleasant experiences are critical for growing the anterior mid-cingulate cortex and developing willpower.

“The suck part, the haunt, being haunted, the stick, they're really unpleasant terms. These are probably the most unpleasant terms we've ever used on this podcast. Those are the-- those are the levers. Those are the gears. And without those, this thing that you're talking about, David Goggins, as a verb-- I sometimes make the joke, but it's not a joke. Goggins is a name, and it's a verb. People go, I'm on to Goggins that. But that's, I think-- again, I'm not a psychologist. But I think that's what you're talking about, the stick, the friction, being haunted. It's the suck part that grows this anterior mid-cingulate cortex.”