Andrew Huberman· PhD
In Dr. Lembke's book, and when she was on the Huberman Lab Podcast and other podcasts, she's talked about this pleasure pain balance that when we seek something that we really like, or we indulge in it, like eating a little piece of chocolate, if we really liked chocolate, there's some pleasure. But then there's a little bit of pain that exceeds the amount of pleasure, and it's subtle, and we experience it as wanting more of that thing.