Fructose and glucose in isolation have negative physiological effects, but can have positive effects when consumed within a whole food matrix.

“we know pretty darn clearly that when you give people lots of fructose or glucose in isolation negative things happen in the human body with both of those molecules not just fructose though it gets demonized more but when you give people fructose in the context of a food matrix that is whole different things happen in the human body which are generally positive”

“do not fear fructose in a plant matrix in a food matrix do not eat fructose in isolation however”

“fructose in a whole food matrix doesn't seem to behave the same way in humans”

“i think fructose performs very differently in humans whether it's in a food matrix or whether it's been processed out of the food matrix”

“fructose performs very differently in those matrices of whole foods than it does in isolation”