Bryan Johnson· Author
In both generations women had more than double the junk food addiction rates, and both women and men 50-64 (the first generation raised on junk food) are nearly twice as likely to be addicted compared to their 65-80 peers.
The headline is broadly defensible, but the qualifications matter. Effect sizes vary by population, the strongest claims rest on shorter trials, and credible voices push back on how it's typically framed.
In both generations women had more than double the junk food addiction rates, and both women and men 50-64 (the first generation raised on junk food) are nearly twice as likely to be addicted compared to their 65-80 peers.
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As a result, kids who grew up in that era, now aged 50 to 64, show nearly double the addiction rates of their peers who are now aged 65 to 80.